Calculate What You Are Worth

This form is designed to help you determine an hourly rate for your services. It can be used by financial planners in all pricing models, whether you charge by the hour, charge by assets under management or charge by the project. Your time is your most important expense so an hourly rate can help you determine if a project or a client adds value to your practice based on objective criteria.

Fill in all the YELLOW fields. The form does all the calculations.

  • The form is designed only for a sole practice. It is not intended for planners in group practices.
  • To ensure a realistic outcome, the form assumes that you begin with your income from the last year with perhaps an incremental increase. That figure should include the revenue generated by the owner including fees, commissions and trailers.
  • If you charge for the services of staff members, such as a paraplanner, deduct the gross income from that source from the expense category labeled "Paraplanner support" or "Administrative support."
Target Pre-tax Income (net income before taxes)
 Paraplanner Support
 Administrative Support
 Office and Furnishings
 Technology & Communication
 Travel and Entertainment
 Professional Development/CE
Billable Hours Calculation
 Work Hours per Year (hrs/wk) x
 Vacation/Holidays (wks/yr) x
 Sick Time (days/yr) x
 Administrative Time (hrs/wk) x
 Marketing Time (hrs/wk) x
 Prof. Activities (hrs/wk) x
 Other (hours)
Total Billable Hours
Break Even Hourly Rate
 Total Expenses/Total Billable Hours
Target Pre-tax Income Hourly Rate
 (Target Income + Total Expenses)/Total Billable Hours
Pricing Worksheet

Adjusted Rate

 Hourly Rate for Attorneys
 Hourly Rate for Accountants
 Hourly Rate for Financial Advisors
 Average of Market Rates
 Hourly Rate for Income Target 
 Hourly Rate for Break-even 
Hourly Rate


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John is joining the conversation at the Financial Advisors Success Summit on July 28 to 30, 2015. He is excited to be in the company of such luminaries as Michael Kitces, Sam Richter, Sheryl Garrett and Amy McIlwain to help you manage and grow your practice. Be a part of the conversation; register today.






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